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I've put this forth before elsewhere, but I wanted to put it down here for posterity, seeing as Iron Man also fits within the set of data points.

I generally developed this idea since watching various Marvel franchises become films, develop, prosper, and ultimately flounder and fail over the past ten years or so. Not being the type (anymore) to pile through my DVD collection with a stopwatch, I'm operating based largely on memory here, but I think it largely holds up to strict scientific scrutiny, and I'm sure I'll eventually be able to use it as the basis of my doctoral thesis in film studies. In any case, here, on May 4, 2008, I present to the Internet at large:

Fancycwab's Law of Stan Lee Cameos:
The quality of a given Marvel franchise film is inversely proportional to the length or importance of Stan Lee's cameo in the film.

Supporting data:
MovieStan Lee CameoLengthQuality
Spider-ManGuy at Macy Gray Fest1 secondGood!
Spider-Man 2Man dodging debrisDon't blinkGreat!
Spider-Man 3Guy who lectures Peter Parker10 secondsUm, better than Hulk? Please?
X-MenHot Dog Vendor1 secondPretty good
X2Doesn't appearn/aAwesome!
X3Waterhose manToo long, clearlyWhy, God, Why?
DaredevilOld Man at CrossingI've blocked the memory, but it must have been long, becauseMade me wish for blindness akin to Matt Murdock's
HulkSecurity Guard30 secondsNearly killed the franchise before it started
Fantastic FourWilly LumpkinNamed CharacterDidn't see it, but I've heard stories
Fantastic Four 2Rejected Wedding GuestI'm sure it was lengthyDo directors never learn?
Iron ManParty guest mistaken for Hugh Hefner1 secondRock!
Iron Man 2Mistaken for Larry King< 1 secondDamn fine cinema
The Incredible HulkMan drinking Slurm8 secondsQuite good, but not great
Thor"Did it work?"2 secondsA fine evening at the movies.
Captain America"I thought he'd be taller"2 secondsExcellent!
The Avengers"Superheroes in New York?"< 2 seconds, on a televisionThe superhero movie you'll tell your grand kids about
The Amazing Spider-ManHis own Buster-Keaton-esque slapstick mini-film5 secondsA lot of people think this is a really good movie. Those people are idiots.


There you have it. Irrefutable evidence. Do I blame Stan Lee for this? Of course not. But the director who resorts to lengthy Stan Lee cameos as shameless fanboy pandering? Yep. Clearly this is what happens when you don't have much of a script, talent, or characterization to work with.

Edited to add The Incredible Hulk data. June 30, 2008.
Edited to add Iron Man 2 and Thor May 8, 2011.
Edited to add The Avengers May 6, 2012.
Edited to add Captain America and The Amazing Spider-Man July 5, 2012

Date: 2008-05-05 01:44 pm (UTC)
From: [identity profile] redtheblue.livejournal.com
Fanboy pandering? I had no idea that's what they were doing. I've never picked up a comic thinking, "Oh boy, I hope a famous creator appears in one or more panels!" Stan is a neat guy but he's no rock star.

Date: 2008-05-05 01:45 pm (UTC)
From: [identity profile] redtheblue.livejournal.com
...And it would seem that Mallrats proves your theory, come to think of it.

Date: 2008-05-05 01:58 pm (UTC)
From: [identity profile] fancycwabs.livejournal.com
I thought of including Mallrats, but it's not technically a Marvel franchise, even if it does fit the pattern.

What would you call a Stan Lee cameo, if not fanboy pandering? After all, there are websites and articles devoted to the art of the Stan Lee cameo, even if they don't subscribe to my theory.

Date: 2008-05-05 05:20 pm (UTC)
From: [identity profile] hatgrlstargazer.livejournal.com
Is it pandering to fanboys, or is it pandering to Stan Lee's ego? That's an honest question, I don't know.

...as much as is wrong with the F4 movies, I still found them fun. I quite liked the rejected wedding guest cameo, it's cannon.

Date: 2008-05-05 06:27 pm (UTC)
From: [identity profile] fancycwabs.livejournal.com
Well, the man did co-create some of the most iconic comic book characters in history--it's amazing he doesn't have an ego the size of Harlan Ellison's.

Besides, no other comic creator has ever boasted such a magnificent pornstache (http://upload.wikimedia.org/wikipedia/commons/e/ec/Stan_Lee_1973.jpg).

Date: 2008-05-05 08:43 pm (UTC)
From: [identity profile] hatgrlstargazer.livejournal.com
Oh certainly, he's earned his ego fair and square. I'm always kind of amused at how much he seems to be enjoying his living legend status. (Also amazed at how hard he still seems to be working, seems like I'm always hearing about new things Stan Lee is doing today.)

thank you

Date: 2008-05-07 10:33 pm (UTC)
From: (Anonymous)
thanks much, man

Date: 2009-02-16 04:40 pm (UTC)
From: [identity profile] bkdelong.livejournal.com
HA. Very nice. In regards to recent references. Stan Lee has way more years contributing to Geek Culture than our young, cute and promising Felicia Day.

Re:

Date: 2012-07-23 02:04 pm (UTC)
From: [identity profile] sergeiaa05.livejournal.com

http://www.youtube.com/watch?v=aMzgVshG6CI

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